Re-establishing the clubs
Identity for positive
future Growth.
Re-establishing the clubs
Identity for positive
future Growth.
Re-establishing the clubs
Identity for positive
future Growth.
Re-establishing the clubs
Identity for positive
future Growth.
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Details
Client
Cardiff City Football Club
Year
2022-2024
Service
Brand Identity // Web Design
Brief
As the lead designer of Cardiff City FC it's my responsibility to lead the creative and update the clubs visual aspects to current standards. I also played a key role in attendance, database and revenue growth.
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Social Assets
Ticketing website restructure to
increase ticket sale conversions.
As the club has continued to grow with the likes of the womens and academy teams the website was becoming too complicated to navigate. Information wasn’t clear enough for the user resulting in complaints and loss of ticketing sales. There was also a big game by game fluctuation in womens ticket. With a huge push for the women's game it was vital that the process to purchase a women's game ticket was clear and easy.
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125 Years in the making…
Ticketing website restructure to
increase ticket sale conversions.
Season Ticket Launch
Celebrating a major landmark in the clubs history I was in charge of creating a design strategy which paid homage to the club’s heritage, its loyal fanbase, and its bright future.
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Ticketing website restructure to increase ticket sale conversions.
Ticketing website restructure to
increase ticket sale conversions.
Problem
As the club has continued to grow with the likes of the womens and academy teams the website was becoming too complicated to navigate. Information wasn’t clear enough for the user resulting in complaints and loss of ticketing sales. There was also a big game by game fluctuation in womens ticket. With a huge push for the women's game it was vital that the process to purchase a women's game ticket was clear and easy.
Solution
The goal was to clean up the website by sectioning key components into various categories whilst utilising colour theory. The way I approached the project was to have the landing page as a hub, which would allow for easier access to specific content. The first thing you see on the landing page is the upcoming mens fixtures as this will be what the majority of users will be visiting the website for, removing any needless steps. Each sub-category is assigned to a colour eg. original blue for the mens, light blue womens, light green academy etc.
The goal was to clean up the website by sectioning key components into various categories whilst utilising colour theory. The way I approached the project was to have the landing page as a hub, which would allow for easier access to specific content. The first thing you see on the landing page is the upcoming mens fixtures as this will be what the majority of users will be visiting the website for, removing any needless steps. Each sub-category is assigned to a colour eg. original blue for the mens, light blue womens, light green academy etc.
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Women's Team
A big push during my time at the club has been to amplify the excitement surrounding women’s football. We’ve successfully reached and engaged a large audience, leading to impressive results across platforms. The womens team needed their own look and feel which still aligned with the clubs branding. To differentiate the womens team from the first team I used colour. Utilising a lighter blue colour palette allows our fans to easily differentiate between the first team and womens. In hopes of enforcing their own identity out of the first teams shadow.
A season 125 years in the making…
The goal was to clean up the website by sectioning key components into various categories whilst utilising colour theory. The way I approached the project was to have the landing page as a hub, which would allow for easier access to specific content. The first thing you see on the landing page is the upcoming mens fixtures as this will be what the majority of users will be visiting the website for, removing any needless steps. Each sub-category is assigned to a colour eg. original blue for the mens, light blue womens, light green academy etc.
Ticketing website restructure to
increase ticket sale conversions.
As the club has continued to grow with the likes of the womens and academy teams the website was becoming too complicated to navigate. Information wasn’t clear enough for the user resulting in complaints and loss of ticketing sales. There was also a big game by game fluctuation in womens ticket. With a huge push for the women's game it was vital that the process to purchase a women's game ticket was clear and easy.
The goal was to clean up the website by sectioning key components into various categories whilst utilising colour theory. The way I approached the project was to have the landing page as a hub, which would allow for easier access to specific content. The first thing you see on the landing page is the upcoming mens fixtures as this will be what the majority of users will be visiting the website for, removing any needless steps. Each sub-category is assigned to a colour eg. original blue for the mens, light blue womens, light green academy etc.
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